Since its inception, in-flight entertainment (IFE) has had a substantial evolution, transitioning from basic visual displays to sophisticated multimedia systems, all designed to improve the passenger experience.
This article examines the historical events and technological advancements that have shaped contemporary in-flight entertainment, as well as their evolution over time, leading to the emergence of in-flight gaming experiences of today.
IFE: In the Beginning
In-flight entertainment originated in the 1920s. In 1921, Aeromarine Airways presented the little promotional film “Howdy Chicago!” to its 11 passengers on a sightseeing trip above Chicago. Although shown in a rudimentary format on a front cabin wall of an aeroplane, this constituted the inaugural recorded occurrence of in-flight entertainment. Four years later, in 1925, the concept of in-flight media was further solidified when Imperial Airways showcased a silent film adaptation of “The Lost World” on a voyage from London to Paris.
Modern IFE: Move over for technology
The introduction of individual seatback displays in the late 1980s marked the beginning of a new era in aviation. In 1988, Northwest Airlines began installing 6.9-centimeter Airvision screens on the rear of its seats, allowing passengers to select their own entertainment. This technology rapidly established itself as the industry standard, resulting in larger and higher-definition screens on most long-haul flights.
In the 1990s and early 2000s, more advancements occurred after the emergence of video games and internet access. In 2001, Air Canada achieved a milestone by transmitting the inaugural email from an aeroplane, exemplifying the growing integration of technology in aviation. During this decade, consumers started utilising smartphones and tablets, leading to a transformation in airlines’ approach to in-flight entertainment (IFE).
As technology progressed and personal gadgets, such as smartphones, laptops, and tablets, became ubiquitous, several airlines were compelled to reassess their approach to and provision of in-flight entertainment (IFE). Today, travellers expect more control over their entertainment options, much like the growing trend of personalized luxury travel experiences. In response, numerous airlines have reassessed the necessity of seatback displays and are now providing technologies that enable customers to stream entertainment directly to their mobile devices. This modification enabled slimmer seats, increased passenger capacity, and reduced expenses for maintaining in-flight entertainment systems.
Delta Air Lines and DraftKings Make History
Delta SkyMiles members will soon have increased choices for in-flight entertainment.
The airline stated in February 2025 that it had an unfinalised agreement with the sports and entertainment game startup, DraftKings. Delta anticipates that “eligible SkyMiles Members will have access to complimentary gaming as an added feature on Delta Sync Wi-Fi via their personal electronic devices.” The airline emphasised that to circumvent any complications with local gaming regulations, DraftKings access will not include the usage of real currency or miles.
While this cannot be compared to the best online casino slots that offer monetary rewards, it’s a groundbreaking partnership in IFE and the first of its kind.
In-Flight Entertainment in Today’s World
Currently, in-flight entertainment (IFE) encompasses a diverse array of options, including live broadcasts, documentaries, television shows, music, films, games (such as Monopoly with adjacent passengers), literature, instructional material, and now, gaming activities like DraftKings sportsbook and casino, as we’ve just discussed. With the majority of long-haul flights now offering personal screens for each passenger, which is regarded as a standard feature, we’ve come a long way since the early days of in-flight entertainment (IFE).
Currently, IFE serves purposes that extend beyond mere entertainment. IFE can serve as a competitive instrument for marketing and promoting services, generating supplementary revenue through the sale of extra in-flight services, enhancing communication between cabin crew and customers, among other applications. In-flight entertainment (IFE) has become a crucial component of air travel, prompting both customers and airlines to address concerns over non-functional IFE with significant seriousness, often providing vouchers or refunds. Certain airlines even postpone flights due to malfunctioning in-flight entertainment systems. Frequent fliers report instances of flight delays as airlines addressed various issues. In such instances, if the delay exceeds specific levels established by municipal authorities, travellers may qualify for reimbursement.
IFE in the Future
Despite its rapid progression, the evolution and advancements of IFE have encountered several challenges. Airlines must navigate various challenges, including content licensing, staying current with evolving customer needs, managing maintenance and upgrade costs, all while maintaining competitive pricing. Nonetheless, the future outlook for in-flight entertainment is promising. In response to passenger expectations, airlines are exploring interactive solutions.
Augmented and virtual reality (AR/VR) are technologies with the potential to transform in-flight entertainment completely. Certain airlines, like Qatar Airways and British Airways, have begun trials using virtual reality in their in-flight entertainment systems. At the same time, Hainan Airlines has introduced augmented reality experiences for its flights.
Final Thoughts
IFE has evolved from its rudimentary beginnings in the early 1920s to the intricate systems of today, becoming a vital component of the aviation travel experience. The future of in-flight entertainment is poised to deliver increasingly sophisticated and captivating experiences for global passengers, with airlines competing to usher in a new era in modern in-flight entertainment.
We eagerly anticipate what will follow!
